Customers expect to collect their purchases as soon as possible when they order online. Delivery speed has become a critical factor in ecommerce.
The standard has been reset by the likes of Amazon and several other market leaders, which are placing increasingly strong pressure on incumbent players to respond. McKinsey and Company conducted a broad effort to take stock of the current situation, focusing on Europe and, particularly, on Germany—from both a market and a consumer perspective.
McKinsey and Company analyses show that although the pressure on incumbents may seem overwhelming, retailers can leverage a strategic asset: their dense store networks, which give them proximity and (potentially) quick access to their customers. But to benefit fully from such networks, omnichannel retailers must consider changing gears in four areas: local fulfillment networks, quick and integrated IT systems, new store layouts and processes, and rethought business economics.
Prepping for same-day delivery
In the past 20 years, few success stories have matched that of e-commerce. As online sales have surged, shipping times have gone down.
Excerpts from the article “Same-day delivery: Ready for takeoff” written by Tim Ecker, Malte Hans, Florian Neuhaus, and Julia Spielvogel. bmd
Courtesy: McKinsey and Company