By Joseph Thavaraja
Fouzul Hameed, the founder of Hameedia (hameedia.com), Sri Lanka’s eminent global menswear fashion house that now has a permanent storefront in London, has decided to set his sights way higher –aiming to style ‘international gentlemen’ who desire the latest, snazzy global business and corporate fashion trends.
Boosted by the London fashion scene’s unprecedented welcome to his Envoy menswear brand, Fouzul Hameed is summoning his renowned and award winning entrepreneurial perseverance to scale-up his brand Hameedia –the paternal enterprise bequeathed on him-to take on the biggest challenge in his career: To go global.
Q:There are many competitors locally and globally in menswear. How has Hameedia kept ahead or abreast of this competition?
Fouzul: I do wan t competition and I look for it. We are ready for competition. This is why whenever I set off on a new luxury menswear brand, I envision how it would be received in Milan and Paris markets. That’s the level of competition I aim for Hameedia’s arrival in London is a similar dream of mine that has come true. I always wanted to give men true value for money in their styling and suiting, and 25 years ago, I created Le Bond. This was the first brand which came to my mind at 2am on a sleepless night-with that goal in mind. Today Le Bond is a household brand in the upper middle class segment.
Read BMD December 2019 for more details…