Twitter owner Elon Musk pleaded with advertisers to keep using his platform on Wednesday as he sketched out his plans for user verification, content moderation and even his intention to add banking features to Twitter in front of a live audience of over 100,000 users.
During an hour-long Twitter Spaces session attended by representatives from Adidas, Chevron, Kate Spade, Nissan and Walgreens, Musk said he wanted Twitter to “be a force that moves civilization in a positive direction.”
An indicator of success, he said, would be whether his decisions lead to growth in users and advertising, while failure would mean the opposite.
The collection of major advertisers and brands listening to Musk’s remarks underscored the intense interest — and perceptions of risk — generated by Musk’s erratic management of the company over the past week, from launching (and then un-launching) product changes to his sweeping layoffs that hit half the company.
To his critics, and to companies that have paused advertising on Twitter, Musk asked to be given a chance.
“I understand if people want to give it a minute and see how things are evolving,” he said. “But really, the best way to see how things are evolving is just use Twitter. And see how your experience has changed. Is it better? Is it worse?”
Courtesy: CNN
Read more: https://www.cnn.com/2022/11/09/tech/musk-twitter-brands-interview/index.html